This is Not a Fashion Story
A revealing (in more ways than one) tell-all from Long Island girl-turned-international fashion influencer, designer, CEO, and tech entrepreneur Danielle Bernstein, the creative genius behind the hit style platform @WeWoreWhat. Danielle Bernstein spent her youth shopping at discount department stores, getting boozy in suburban backyards and proposing marriage to every boy she dated. By age nineteen, she was a college dropout living in a West Village shoebox with three roommates and only six months to prove that her blog, @WeWoreWhat, could become a full blown career… or else board the train back to her mom’s house. Flash forward ten years. Danielle is more than a famed influencer with over two million followers. She’s also a bonafide business woman—a CEO, tech founder and fashion designer whose living a dream lifestyle that includes all-expense-paid luxury travel to Paris and Positano, skipping the velvet rope, and controlling her own destiny. Despite these successes, Danielle has never been your typical play-by-the-rules fashionista. She disrupted the fashion industry using her own playbook—one that she’s finally ready to share with you, her readers.This Is Not A Fashion Story is the down and dirty tale of how a Long Island-born teenager became one of the most recognizable names in fashion. It’s a story that proves success isn’t about a college degree or how rich your parents are. It’s about trusting your gut, knowing when to take risks and fighting to get what you want in life, love and business. But above all it’s the story of how a young girl made in the concrete jungle that is New York City—and how you can too.WARNING: This book contains multiple references to Bernstein’s wild, romantic and hilarious sex life. She apologizes in advance.

This is Not a Fashion Story Details

TitleThis is Not a Fashion Story
Author
ReleaseMay 12th, 2020
PublisherVertel Publishing
ISBN-139781641120173
Rating
GenreNonfiction

This is Not a Fashion Story Review

  • Rebecca
    January 1, 1970
    Read this book in two hours. Tried REALLY VERY HARD to find an ounce of relatability in this (memoir?) but she made it virtually impossible. I am shocked an appalled that a book was published in 2020 that speaks to the horrors of eating a carb the SAME DAY that you are to be seen in a bathing suit (could you imagine!)— oh but thank god she is now rich enough for lymphatic massage to alleviate that trauma! It was painful to hear her describe how she worked her “Pilates-toned ass off” at one of th Read this book in two hours. Tried REALLY VERY HARD to find an ounce of relatability in this (memoir?) but she made it virtually impossible. I am shocked an appalled that a book was published in 2020 that speaks to the horrors of eating a carb the SAME DAY that you are to be seen in a bathing suit (could you imagine!)— oh but thank god she is now rich enough for lymphatic massage to alleviate that trauma! It was painful to hear her describe how she worked her “Pilates-toned ass off” at one of the multiple internships in fashion her family helped her procure. And casually sprinkling in her dad getting her into fashion week at 14 without acknowledging the boldfaced entitlement. This was trite, boring, and full of more laughable lines than I care to transcribe into this review. The entire book was one prolonged humblebrag. SoHo house blahblahblah Justin Theroux blahblahblah hot Italian model...I respect her transparency in what she does both for her brand and to give back to the community and I do think that she works very hard but I could have done without wasting my time on this. I would have appreciated if she divulged more on body image and her over the top photo editing that was called out years ago. With such a large reach, you’d think she’d nod to how harmful her poor body image may have been on others— especially those of us without life coaches!
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  • Lainey Molnar
    January 1, 1970
    I admire her work ethic, creativity, energy, and enthusiasm, and I hate to say anything bad, but I must say this is rather poorly written. She comes off as desperate, vapid, privileged beyond measure, narcissistic, and materialisic, because the entire book feels so staged. Like she wouldn’t let the writing guide her, she guided the writing to create her narrative. She should’ve meditated on that 9 year old Long Island girl and channeled her to write this book.Her initial idea was to write about I admire her work ethic, creativity, energy, and enthusiasm, and I hate to say anything bad, but I must say this is rather poorly written. She comes off as desperate, vapid, privileged beyond measure, narcissistic, and materialisic, because the entire book feels so staged. Like she wouldn’t let the writing guide her, she guided the writing to create her narrative. She should’ve meditated on that 9 year old Long Island girl and channeled her to write this book.Her initial idea was to write about love affairs, but she didn’t stick to the plan. She didn’t tell the whole story of her business either, it was just a series of cherrypicked anecdotes. She talks about learning life lessons and having all kinds of coaches, but she shows no signs of real depth. Even the chapters are supposed to signify lessons, but everytime they pop up randomly, they just seem equally vague and too specific, and overall very unrelatable. It feels like in her book (pun intended) vulnerability is talking frankly about sex and money. Ironically if she would’ve truly opened up instead of trying to write Millennial Sex and the City, she would’ve made herself a lot less vulnerable for criticism. There’s a reason why people under 30 don’t usually write memoirs, I think it was too early to pull the trigger on this. Nevertheless, she has millions of fans to boost the sales figures of this book and leave enough five star replies to bury these humble opinions. I was so excited for real values and a real story, but this is just a tale of an insecure little girl trapped in the body of a business mogul, crushed under the weight of trying to be good enough for everyone and herself, in the midst of the insane Manhattan materialism she lives and breathes.
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  • Lauren Mack
    January 1, 1970
    I’m so sorry, but this was poorly written. Why wouldn’t an editor help with this!? I was so confused by that the whole time. But! I am impressed with the amount of cliches used. It was almost hard to understand at times because of the cliches. (And every other sentence is in parentheses). (Really). I should have known by the first line of the book, something along the lines of waking up next to a naked male model and deciding to write a book. (Give me a break). A few of my favorite quotes:“I wor I’m so sorry, but this was poorly written. Why wouldn’t an editor help with this!? I was so confused by that the whole time. But! I am impressed with the amount of cliches used. It was almost hard to understand at times because of the cliches. (And every other sentence is in parentheses). (Really). I should have known by the first line of the book, something along the lines of waking up next to a naked male model and deciding to write a book. (Give me a break). A few of my favorite quotes:“I worked my Pilates-toned ass off”“Of course i immediately slept with the hottest senior”“I was the youngest sorority girl blah blah blah”She has such a powerful platform, and there is a way to share your success without sounding so snotty. I’m only half way through and don’t know if I’ll finish. This book made me realize how immature she is.
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  • Taylor
    January 1, 1970
    I am a long time follower of WWW, and I really don't like posting negative reviews, but this had to be done. I finished this in about 2 hours, and I regret purchasing it. This book is written like Gossip Girl for 5th graders. The style is too simplistic, and is poorly edited. While the aim may have been for it to feel like a chat between girlfriends, it ends up feeling like a long, disjointed, blog post. The book tries so hard to be charming and relatable, but ends up leaving a bad taste in your I am a long time follower of WWW, and I really don't like posting negative reviews, but this had to be done. I finished this in about 2 hours, and I regret purchasing it. This book is written like Gossip Girl for 5th graders. The style is too simplistic, and is poorly edited. While the aim may have been for it to feel like a chat between girlfriends, it ends up feeling like a long, disjointed, blog post. The book tries so hard to be charming and relatable, but ends up leaving a bad taste in your mouth with remarks about her "pilates-toned ass". I'm also not fully sure the point of the book. It doesn't really offer any concrete help for those who are blogging, and not getting invited to the Chanel show isn't what I would call relatable. I really like WWW and think she actually has enough life material to make for a good memoir, this just missed the mark.
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  • Lexi
    January 1, 1970
    This book should be called “this is not a struggle story” because wow! I can’t believe how the author sees her privileged life as anything but privileged. Sure she worked hard but everything was given to her from “family friends”. Boohoo she couldn’t buy a juicy track suit in high school. Yawn. I truly think the only reason she has as much of a following as she does is because she got lucky with timing. Save yourself. This book is exactly what you would expect it to be. Boring and another little This book should be called “this is not a struggle story” because wow! I can’t believe how the author sees her privileged life as anything but privileged. Sure she worked hard but everything was given to her from “family friends”. Boohoo she couldn’t buy a juicy track suit in high school. Yawn. I truly think the only reason she has as much of a following as she does is because she got lucky with timing. Save yourself. This book is exactly what you would expect it to be. Boring and another little rich girl from Long Island.
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  • Ornella
    January 1, 1970
    A great, quick palate cleanser between reading real books. Danielle says she would trade both of her dogs for a seat at a Chanel fashion show- sad!
  • Ella Roberts
    January 1, 1970
    I am both fascinated and in admiration of Danielle and her thriving career. I have followed her on social media for years and I am a fan of hers - her book is entertaining and enjoyable to read. It occasionally feels like she is trying a little too hard to to portray herself as an iconic, sex and the city-type character, but nonetheless her extensive metaphors and similes make for a more entertaining read. I do find the whole thing quite un-relatable and occasionally Bernstein’s entitlement was I am both fascinated and in admiration of Danielle and her thriving career. I have followed her on social media for years and I am a fan of hers - her book is entertaining and enjoyable to read. It occasionally feels like she is trying a little too hard to to portray herself as an iconic, sex and the city-type character, but nonetheless her extensive metaphors and similes make for a more entertaining read. I do find the whole thing quite un-relatable and occasionally Bernstein’s entitlement was irritating (she fails to acknowledge that her father got her a 14 week internship yet bangs on about how she had to work her own way up). I think she may have been disingenuous when she said this book would be totally honest and speak about all aspects of her life, even the ugly bits. Although she discusses things like her failed shoe line, she makes no reference to big scandals like when she allegedly copied someone’s jewellery line. I understand she can’t discuss everything, but ignoring major career mishaps such as this means that this book, and Danielle, lack an authenticity which would’ve made inspiring. Like her confidence (or arrogance and entitlement, you decide) or not, she’s an impressive woman and there are many lessons you can learn by reading her book.
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  • Jenn Toghian
    January 1, 1970
    I wanted to like this book, but it was a painful read. If it had been longer than 240ish pages I would’ve just given up. Chapter after chapter it was all just Danielle bragging. I suppose they were humble brags, but brags nonetheless. The last few chapters made were just her talking about each one of her brands/ big collaborations and going on about how successful they were. No disrespect— it’s very impressive how successful she’s been—but I could have easily just read an article on her life and I wanted to like this book, but it was a painful read. If it had been longer than 240ish pages I would’ve just given up. Chapter after chapter it was all just Danielle bragging. I suppose they were humble brags, but brags nonetheless. The last few chapters made were just her talking about each one of her brands/ big collaborations and going on about how successful they were. No disrespect— it’s very impressive how successful she’s been—but I could have easily just read an article on her life and it would’ve been a better experience/ more interesting.
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  • Allie Coppedge
    January 1, 1970
    I went into this book knowing Danielle probably would speak the way she does and knowing she comes from a wealthy family just outside of NYC. I do really wish a ghost writer would’ve helped with this though. I know writing is not her specialty but it’s written so amateur and the parenthesis every paragraph get to be annoying. I actually don’t think I can finish this book. I also have an issue with some things she says without much thought. You can’t eat a slice of pizza when in line for the club I went into this book knowing Danielle probably would speak the way she does and knowing she comes from a wealthy family just outside of NYC. I do really wish a ghost writer would’ve helped with this though. I know writing is not her specialty but it’s written so amateur and the parenthesis every paragraph get to be annoying. I actually don’t think I can finish this book. I also have an issue with some things she says without much thought. You can’t eat a slice of pizza when in line for the club it you’re wearing a tight dress? And I had a fake at 19, I get why as teens you wanted to club. But don’t you see the issue now, as an adult, in the fact that a club promoter was taking a group of teenagers to dinner?! And I see you being attracted to older men while underaged as well but to have Michael, at 21, take you out and sleep with you while you’re underage (not matter how close to 18 you are!!)- don’t you now see how that’s wrong and just weird why he’d want to be with a teen? I wish you’d self-reflected on and realized why your roommates in Madison were mad at you for leaving. It wasn’t about them not “supporting you following your dreams” it was about the fact that in late spring you bailed on your lease which you technically can’t do? I assume they found a sub letter otherwise you left them to pay your share of the rent. Unfortunately not everyone comes from a wealthy family where this would’ve been possible. So it feels really selfish that you see no issue in what you did. These are just a few of the specifics I took issue with in the book. I was excited because I really love her style and brands so much but I probably would’ve been better off not reading this, it made me like her less to be honest. You can’t help the kind of family and background you come from, however you can help how it shapes you and how you speak of it. This book felt very tone deaf and flat.
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  • Amanda
    January 1, 1970
    Wow, this book is poorly written. It feels like it wasn't edited at all. Dates were wrong in several places - "I left UW-Madison in May 2011" and then several pages later "at some point in the summer of 2010, Michael stopped being the sweet boy who'd encouraged me to leave Wisconsin". It's full of contradictions - "we would be given money to shop once per season and were required to get everything we needed in that single haul" - two pages later, "I'd go (to Macy's) alone, remain focused, and fi Wow, this book is poorly written. It feels like it wasn't edited at all. Dates were wrong in several places - "I left UW-Madison in May 2011" and then several pages later "at some point in the summer of 2010, Michael stopped being the sweet boy who'd encouraged me to leave Wisconsin". It's full of contradictions - "we would be given money to shop once per season and were required to get everything we needed in that single haul" - two pages later, "I'd go (to Macy's) alone, remain focused, and find a head-turning outfit for whatever high school party I was attending that weekend". Danielle Bernstein writes in a way that feels alienating and fake - her text makes it seem like she wants to be relatable but the book is one of the most unrelatable I've ever read. She says that her early trips to department stores taught her that first-rate fashion can be found at any price point, yet she sells denim shorts for $120 and one-piece bathing suits for $200 on her website, and her blog pots cater to luxury resorts and overpriced lattes, so does she really cater to any price point? Using phrases like "my Pilates-toned ass" and "it's just the kind of confidence my readers expect from me" are showoff-ish and braggy, like she's certain that she's better than her readers and followers. It seemed throughout that she is out of touch with reality and just lives in a fantasy world that most people will not ever achieve.She glorifies materialism, vanity, and leading a privileged life. I don't recommend this book.
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  • Jo Holo
    January 1, 1970
    This book is pretty poorly written and lacks originality. Even worse, this book teaches a terrible message: it glorifies materialism, vanity, and judging others based on their wealth. If you have a younger child/teenager, I would not recommend you let them read this unless you want them walking away from it believing that their value in this world is reliant on how much money you make and what expensive things you can buy.
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  • Ali Peikon
    January 1, 1970
    Very quick, entertaining, not so well written but interesting
  • virginia
    January 1, 1970
    Mehpoorly written cliche ridden brag fest. Does not talk about actual successes in a teaching way but more of a gloating manner
  • Amanda Eisenberg
    January 1, 1970
    The book is definitely entertaining but not well written. I found two phrases that I think were actually grammatical errors. I was surprised someone helped her write it and it was still this bad. The end of the book turns into her shilling her brand partnerships, and it felt pretty gross, and she used a lot of triggering language around body image.
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  • Casey Morris
    January 1, 1970
    Loved her business and love life advice but some of the beginning parts of her life seem a little pretentious. She was raised with money so her Dad could get her all these internships which made it a little unrealistic for the everyday person wanting to work in the fashion industry.
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  • Kiki
    January 1, 1970
    like a crappy but kinda cute CW showjuice that was teased didn't delivercamp memories are sweettimeline was SOOO confusing i think she went back and forth but im not even sure
  • Susan Mallaney
    January 1, 1970
    If you don't follow @WeWoreWhat on Instagram, I'd be interested to know why you decided to read this book. She's a fun follow, but it seems a lot of people "hate follow" her. Regardless, you can't deny that she's been successful and has become more than just an influencer (although all of her companies are related to influences). Whether she had some family financial help along the way, so be it. She is not a trust fund kid -- she clearly highlights that in her book. Her successes are her own -- If you don't follow @WeWoreWhat on Instagram, I'd be interested to know why you decided to read this book. She's a fun follow, but it seems a lot of people "hate follow" her. Regardless, you can't deny that she's been successful and has become more than just an influencer (although all of her companies are related to influences). Whether she had some family financial help along the way, so be it. She is not a trust fund kid -- she clearly highlights that in her book. Her successes are her own -- finding niches or filled holes where others did not. She's pivoted when needed and recognizes her failures. Something very astute of her to highlight in the book is how our professional and personal lives are intertwined. One does not exist totally siloed away from the other. Many of us use breakups and catapults to other successes. Danielle importantly notes that just because life looks Instagram perfect does not mean it always is. Something very important we remember in the age of the "perfect post."
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  • Miki Yin
    January 1, 1970
    This is not a fashion story. This is just her story. The story itself is intriguing and makes one feel like it must be done in one-setting. It's a good book for her followers to know more of her. She opened herself up for her business come-about story and her personal life. Danielle is one of the persons I look up and feel amazed by. At such a young age, she created her brand and made her name in nyc. If you are a fan of her like me and/or follow her on Instagram and watch her story all the time This is not a fashion story. This is just her story. The story itself is intriguing and makes one feel like it must be done in one-setting. It's a good book for her followers to know more of her. She opened herself up for her business come-about story and her personal life. Danielle is one of the persons I look up and feel amazed by. At such a young age, she created her brand and made her name in nyc. If you are a fan of her like me and/or follow her on Instagram and watch her story all the time, then this book is for you. It did what she want the book to be - for her followers to feel closer to her. However I did feel like something is missing, hence the rating. But I am not sure what it is, yet.
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  • Regan
    January 1, 1970
    Not even halfway done and I love it even more than I thought I would. She’s so witty and open and it genuinely feels like I know her as I’m reading.
  • Emily Hana
    January 1, 1970
    The worst book I’ve ever read in my entire life.
  • Colleen
    January 1, 1970
    I wanted to like this a lot more than I did. I follow Danielle on social media and have to admit I really enjoy the distraction she provides me during my extended stay inside my house. I also love fashion and enjoy a good behind-the-scenes look at a life that is far more glamorous than my own. I like her and I was interested to read her book when she started talking about it being released. In reading the book, however, the overall impression that I got was that she's kind of snobby and shallow I wanted to like this a lot more than I did. I follow Danielle on social media and have to admit I really enjoy the distraction she provides me during my extended stay inside my house. I also love fashion and enjoy a good behind-the-scenes look at a life that is far more glamorous than my own. I like her and I was interested to read her book when she started talking about it being released. In reading the book, however, the overall impression that I got was that she's kind of snobby and shallow and often comes off as immature. She pats herself on the back for all of her successes when really she should attribute a large part of her success with being in the right place at the right time and to the financial support of her parents. She acknowledges that her timing was very lucky, but she doesn't really acknowledge that she owes a lot to the financial support of her family. I guess her version of middle class is a lot richer than my version of middle class. I don't want to diminish all of her accomplishments. I do think that she's worked very hard to get to where she is. You don't end up as a successful business-woman at 27 by NOT working hard. Through my disappointment in the book, I did gained respect for her in that way, at least. I'm definitely not entrepreneurial at all and could not have done what she's accomplished. Maybe I wouldn't be so hard on her if it wasn't for the writing...If you are any kind of reader, this book will likely be a pretty painful experience. She is first and foremost an Instagram influencer and it shows in her writing. She uses so many cliches & overused turns of phrase. Sometimes multiple times in the span of a couple chapters - "at the tender age of..." was one of the first ones I noticed, which I think she uses 3 times in the first couple chapters. She also has an odd love of parenthesis (As in waaaay overuses them). It took me longer than I expected to read the book because I kept mentally re-writing her sentences. Maybe it's because she's young, or maybe it's because she's not a writer, but she also failed to fully develop any one theme within her book. I wish she had chosen an area of her life to focus on and dedicated her writing to that, be it her love life, her business development, or her even her relationship development with herself. Instead we get little snippets of all of it, but a general lack of focus on any one thing. It also would have been great if she'd actually stuck with a timeline. She kind of did, but would jump back and forth in time, which made things confusing. Perhaps her editors or co-author didn't want to hurt her feelings by critiquing too much, but I doubt this would have been published as-is in normal circumstances. Did I enjoy the book? Kind of. Would I recommend it? Probably not.
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  • Rachel Hanks
    January 1, 1970
    A delightful and indulgent read reminiscent of "Gossip Girl" and "Sex and the City." Bernstein allows a peek into her life through fun vignettes set as chapters or lessons she's learned. While reading I simultaneously felt the nostalgia of looking at a young girl longing to escape childhood, the thrill of gossiping with a friend after a wild night out, and the awe of learning the secrets to a mentor's business success. Bernstein is the first to admit that some opportunities behind her success we A delightful and indulgent read reminiscent of "Gossip Girl" and "Sex and the City." Bernstein allows a peek into her life through fun vignettes set as chapters or lessons she's learned. While reading I simultaneously felt the nostalgia of looking at a young girl longing to escape childhood, the thrill of gossiping with a friend after a wild night out, and the awe of learning the secrets to a mentor's business success. Bernstein is the first to admit that some opportunities behind her success were the result of luck, timing, or connections; but what I was shocked to find that so many negative reviews fail to admit is that she undeniably worked hard and had (and still has) a keen business sense. While Bernstein did get internships through connections, she consciously rejected the old school fashion hierarchy that requires you to work your way up through the ranks for years in traditional institutions. Internships didn't-- and still don't-- make a difference in the social media influencer era, and that's what I found impressive about her rise. She worked within a high school budget to build her dream wardrobe through discount and upcycled clothes. She taught herself how to use a camera, how to build a website, and how to track analytics. She researched industry professionals before attending events so she could make stronger business connections. Her passion is admirable and work ethic undeniable. The book is also a love letter to New York City; a place that continues to epitomize the American Dream with all the grit and glamour. The love and life she invokes into Manhattan feel all the more poignant given how the recent pandemic has battered and stalled the hustle and bustle of a vibrant American city. I do not doubt that Bernstein will continue to be successful as she forays into a role that is more businesswoman than influencer. And I look forward to hearing her name and following her journey for a long time.
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  • Gabrielle White
    January 1, 1970
    In terms of grammar, spelling, and basic organization this “book” was a 0/5. However my biggest issue with Bernstein is that she is blatantly and vehemently so self-involved and entitled. Her “lesson” on owning up to mistakes was a joke. Not only did she not display any kind of sincere self-reflection, she actually left out three of what are arguably her BIGGEST mistakes throughout her career. You didn’t admit to photoshopping your pictures for yeeeaarrrsss (I get it we all love a good edit but In terms of grammar, spelling, and basic organization this “book” was a 0/5. However my biggest issue with Bernstein is that she is blatantly and vehemently so self-involved and entitled. Her “lesson” on owning up to mistakes was a joke. Not only did she not display any kind of sincere self-reflection, she actually left out three of what are arguably her BIGGEST mistakes throughout her career. You didn’t admit to photoshopping your pictures for yeeeaarrrsss (I get it we all love a good edit but this girl goes from a size 6 to a double 00 depending on whether you look at her Instagram or Getty images...look at Getty images). She actually got an Instagram account shut down for “bullying” her when all they were trying to do was post the original photos of what she actually looks like before she fully transforms herself into a different human being. It’s the responsible thing to do really. Instead of bragging about how you don’t eat carbs on a shoot day, I think it would have demonstrated so much self-awareness and self-LOVE to address your insecurities and body image issues, which is a topic that I believe is so important for women to share with each other so we can build each other up and promote body confidence. She never talked about the scandals surrounding “stolen” jewellery pieces, which included her knocking off small designers (ironic considering this book is all about giving small businesses/budding businesswomen advice on how to make it big in fashion??) nor about how she BULLIED a small business owner and fellow “fashionista” (@fashionwithouttrashin) for her own team’s mistake!! Seriously just look up any of these issues on Reddit and you’ll see what I’m talking about. This book was awful, entitled, bratty and so so shallow. :/
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  • Victoria Nguyen
    January 1, 1970
    TLDR: not worth the buy unless you’re a fan of Danielle. Prob would hold off on purchasing unless you find it at a yard sale. While I liked reading about her personal life I found the stories about how she built her empire more interesting. I wish she delved deeper into how she did what she did etc. each chapter was a little too short and left me wanting to know more. While it was clear she worked hard to be where she is now, it seems like a lot of stuff just fell into her lap. Still love her as TLDR: not worth the buy unless you’re a fan of Danielle. Prob would hold off on purchasing unless you find it at a yard sale. While I liked reading about her personal life I found the stories about how she built her empire more interesting. I wish she delved deeper into how she did what she did etc. each chapter was a little too short and left me wanting to know more. While it was clear she worked hard to be where she is now, it seems like a lot of stuff just fell into her lap. Still love her as a influencer and think that what she did and is doing in fashion is great but I feel like she should have maybe published this book later after her other business ventures developed more. For example, she just recently launched Moe, her app for influencers, and barely talked about that because it was just newly launched... In addition to her brand deal with Macy’s. It just seemed premature to publish a book when a lot of her big projects were just starting. One thing that really annoyed me about it the book was her overuse of italicized words, we get you we’re trying to emphasize those words, you don’t need to italicize it too. Lastly, a lot of her “life lessons” were extremely cliche. It appeared as though she was trying to be innovative but it was a lot of stuff you’ve already heard before. Overall was entertaining, but prob not worth the actual purchase unless you are a fan of Danielle.
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  • Michele Devereux Lis
    January 1, 1970
    I expected not to like this book because of some one star reviews I read, but it was actually a fun read. The second half of the book was a lot more interesting to me than the first because the author talked in more detail about her business decisions. After reading that section, I have a lot of respect for her as a businesswoman. I’d also like to say that if you have lived in New York City and know the many places the author references, the book is more engaging.In the end, if you are patient a I expected not to like this book because of some one star reviews I read, but it was actually a fun read. The second half of the book was a lot more interesting to me than the first because the author talked in more detail about her business decisions. After reading that section, I have a lot of respect for her as a businesswoman. I’d also like to say that if you have lived in New York City and know the many places the author references, the book is more engaging.In the end, if you are patient and let the author find her footing after the first several chapters (or just skip ahead to chapter 10), it’s an informative and inspiring look into how a young, ambitious, assertive woman grew a multi-million dollar business in a completely new, uncharted industry (influencer marketing).As for why I’m only rating three stars, there was an irritating lack of self awareness and abundance of tiring cliches that kept interfering with my reading experience. The first several chapters were pretty strong in this regard. There are some lazy generalizations like: ‘like most girls, I really liked shopping.’ I read the cliche ‘at the tender age of...’ at least 3 times. The author also writes how compared to her neighbors, her family was ‘poor’ even though her dad worked as a COO in a midtown office. I found the parts relating to her family’s wealth to be eye-roll worthy and distracting.
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  • Laura Ralston
    January 1, 1970
    After following Danielle on Instagram for ages, I was super excited for this to come out—it’s the only book I’ve ever pre-ordered in my life and I read it in a day and a half. It reads like Gossip Girl, the good and the bad. She lives a glamorous life most of us could only dream of, but she comes across self-centered and every other sentence is a brag. I was already inspired by her work speaking for itself; I didn’t expect to buy her book just to hear her tell me what a sexy go-getter she is ove After following Danielle on Instagram for ages, I was super excited for this to come out—it’s the only book I’ve ever pre-ordered in my life and I read it in a day and a half. It reads like Gossip Girl, the good and the bad. She lives a glamorous life most of us could only dream of, but she comes across self-centered and every other sentence is a brag. I was already inspired by her work speaking for itself; I didn’t expect to buy her book just to hear her tell me what a sexy go-getter she is over and over. That said, the OTHER half of the book was a salacious roller coaster. It’s very entertaining and her flippancy about some of the crazy stories made them even more humorous. My favorite parts of the book were learning about her design process with the overalls and swimwear. Unfortunately, much of the book is dedicated to vapid materialism and body shaming herself, which makes me feel less good about following her now. She wants it to be relatable how she started from nothing and worked her butt off for everything, but that’s ingenuine when your companies were funded by “friends and family” and your dad gets you your first big internship. Absolutely nothing wrong with that, and I’m sure she DID work her “pilates-toned ass” off, but I don’t feel super inspired by that journey.
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  • Camila Bousquet
    January 1, 1970
    There are lots of jumbled opinions about this, so I stand on the fence.I purchased this book on audible, not in hard copy, and I am glad to have done so. Since it is narrated by Danielle herself, it feels more like a chat with a girlfriend. Was it the wisest use of 5 hours in my life? Probably not, but I was drawing and being taken elsewhere while she narrated her story, so I don't mind.I do agree with many other reviewers that it does lack some editing, it does feel a lot more like a longwinded There are lots of jumbled opinions about this, so I stand on the fence.I purchased this book on audible, not in hard copy, and I am glad to have done so. Since it is narrated by Danielle herself, it feels more like a chat with a girlfriend. Was it the wisest use of 5 hours in my life? Probably not, but I was drawing and being taken elsewhere while she narrated her story, so I don't mind.I do agree with many other reviewers that it does lack some editing, it does feel a lot more like a longwinded blog post, and it doesn't offer real value. But it's a memoir, it's her story, and she started as a blogger rather than a writer, so let's take that into consideration...So, while it is not the most life-changing book, it was certainly entertaining to listen to and it did inspire me as I was drawing. I would however recommend that you do get it on audible so you're able to do something else while you listen to her story. So there's that!
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  • Lindsey
    January 1, 1970
    As a long time follower of WWW, when I saw she was doing a book, I instantly preordered it. Fast forward 5 months and the book gets released and ends up in my mailbox 2 days later. Overall, it was fun to read about a blogger/influencer that I’ve been following for years, but I’m not sure I’d preorder something like this again. I’d recommend the book to younger adults who are looking to get inspired with their careers (especially in the fashion industry) since Danielle’s story is one of someone w As a long time follower of WWW, when I saw she was doing a book, I instantly preordered it. Fast forward 5 months and the book gets released and ends up in my mailbox 2 days later. Overall, it was fun to read about a blogger/influencer that I’ve been following for years, but I’m not sure I’d preorder something like this again. I’d recommend the book to younger adults who are looking to get inspired with their careers (especially in the fashion industry) since Danielle’s story is one of someone who works hard and has really earned her success. Lastly, I did take off 1 Star since I felt like there could’ve been a bit more substance to the book in general (it’s only 234 pages). It’d be interesting to see if she writes any other books after another decade of work... guess we’ll have to wait and find out.
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  • Isabel
    January 1, 1970
    I follow WWW for her work ethic, ambition, fierce personality, creativity, and for not taking shit from anyone (also obviously for her sense of style). This book is separated into chapters with “lessons” and little tidbits of stories for each lesson, and while I admire her courageous for putting so much of her personal life out there for her followers and readers, it is very poorly written with many spelling and grammatical errors. I do think she realizes her privilege, even though she talks abo I follow WWW for her work ethic, ambition, fierce personality, creativity, and for not taking shit from anyone (also obviously for her sense of style). This book is separated into chapters with “lessons” and little tidbits of stories for each lesson, and while I admire her courageous for putting so much of her personal life out there for her followers and readers, it is very poorly written with many spelling and grammatical errors. I do think she realizes her privilege, even though she talks about working her ass off (let’s be real, everyone uses connections to get ahead and you can either take it for granted or make the most out of it and excel, which is what she did). It reads just like how she talks. Simple, quick read.
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  • Rachel
    January 1, 1970
    It is really not a fashion story, it is your story. Goes way beyond fashion. Although yeah there are tips in there and stories I reflect on about the industry. This book is a love story but it’s a love story to oneself. To know your self worth and never settle for less. Take challenges head on and always always trust your gut! It may take a couple mistakes down the road to finally learn from them but sometimes it’s those mistakes along the way and those “turn left instead of right moments” that It is really not a fashion story, it is your story. Goes way beyond fashion. Although yeah there are tips in there and stories I reflect on about the industry. This book is a love story but it’s a love story to oneself. To know your self worth and never settle for less. Take challenges head on and always always trust your gut! It may take a couple mistakes down the road to finally learn from them but sometimes it’s those mistakes along the way and those “turn left instead of right moments” that lead you to where you are today and help you evolve and mature as a human being. Because after all, we are all human. Mistakes are made and it’s okay 🤍 love the book and love you for sharing it with the world. Thank you Danielle ❤️
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