The Messy Middle
Entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today's top start-ups Scott Belsky believes we focus too much on the start and the finish of any project, ignoring the most important part--the messy middle--where success is truly determined. Creating something from nothing is a volatile journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood. Every business or creative project is "going great" until it fails--the bumps along the road are endured in isolation. We don't talk about the middle because we're not proud of the turbulence of our own making and the actions we took out of despair. This book sets out to change that. Belsky draws on his experiences building Behance, selling it to and leading product teams at Adobe, and then working as an investor and advisor with companies like Airbnb, Pinterest, Uber, and sweetgreen to distill seven years' worth of vital insights at every stage of building a business. He features examples from some of the most interesting people and teams, from entrepreneurs to writers, from small start-ups to billion-dollar companies transforming their industries. These essential insights for enduring and optimizing the middle miles will outfit you to find your way through the messy middle of any bold project or new venture.

The Messy Middle Details

TitleThe Messy Middle
Author
ReleaseOct 2nd, 2018
PublisherPortfolio
Rating
GenreBusiness, Entrepreneurship, Nonfiction, Management

The Messy Middle Review

  • Scott Wozniak
    January 1, 1970
    I generally agree with everything in this book (minor quibbles on methods). But I was disappointed to find that it's pretty much a restatement of common leadership and entrepreneurial advice. Endure through the tough times. Hire and onboard your people carefully. Build a diverse team. Focus on your best idea, don't try to do it all at the start. You get the idea. And it's not only been said before by others, it's been said better.
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  • Gabriel Alan
    January 1, 1970
    Aimed at anyone involved in a multi-year entrepreneurial business, Scott Belsky offers a critical and deeply reflection about the trappings and misguided strategies of, as the lingo has it, "failing forward." This book is a wonderfully practical, thoughtful and (dare I say) "spiritual" guide for anyone in its intended audience. So why the three-star review? Simply because my life and goals only have peripheral intersection with the life of a driven Silicon Valley entrepreneur. I took what I coul Aimed at anyone involved in a multi-year entrepreneurial business, Scott Belsky offers a critical and deeply reflection about the trappings and misguided strategies of, as the lingo has it, "failing forward." This book is a wonderfully practical, thoughtful and (dare I say) "spiritual" guide for anyone in its intended audience. So why the three-star review? Simply because my life and goals only have peripheral intersection with the life of a driven Silicon Valley entrepreneur. I took what I could from it (and that was beneficial too), but I'm so far outside the intended audience that despite the depth, clarity and thought of the writing, it can only be said to have a three-star impact on my life. That said, if you are the intended audience for this book, it would be hard to recommend a better guide to what (for all of us) is, indeed, the "messy middle."
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  • Tim
    January 1, 1970
    The majority of our time spent in any venture is spent within that "messy middle." Scott packs a book with practical advice on things like hiring, leadership, and a sense perseverance. It's a book you'll go back to constantly while writing your own adventure.
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  • Ken Hamner
    January 1, 1970
    Excellent book! Highly recommended.
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