Before You Know It
Dr. John Bargh, the world’s leading expert on the unconscious mind, presents a groundbreaking book, twenty years in the making, which gives us an entirely new understanding of the hidden mental processes that secretly govern every aspect of our behavior.For more than three decades, Dr. John Bargh has been responsible for the revolutionary research into the unconscious mind, research that informed bestsellers like Blink and Thinking Fast and Slow. Now, in what Dr. John Gottman said “will be the most important and exciting book in psychology that has been written in the past twenty years,” Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways.Telling personal anecdotes with infectious enthusiasm and disclosing startling and delightful discoveries, Dr. Bargh takes the reader into his labs at New York University and Yale where he and his colleagues have discovered how the unconscious guides our behavior, goals, and motivations in areas like race relations, parenting, business, consumer behavior, and addiction. He reveals what science now knows about the pervasive influence of the unconscious mind in who we choose to date or vote for, what we buy, where we live, how we perform on tests and in job interviews, and much more. Because the unconscious works in ways we are completely unaware of, Before You Know It is full of surprising and entertaining revelations as well as tricks to help you remember to-do items, shop smarter, and sleep better.Destined to be a bestseller, Before You Know It is an intimate introduction to a fabulous world only recently discovered, the world that exists below the surface of your awareness and yet is the key to knowing yourself and unlocking new ways of thinking, feeling, and behaving.

Before You Know It Details

TitleBefore You Know It
Author
ReleaseOct 17th, 2017
PublisherTouchstone
ISBN-139781501101236
Rating
GenrePsychology, Nonfiction, Self Help, Science

Before You Know It Review

  • Rbarfuss
    January 1, 1970
    I first learned of Bargh when one of his experiments was used by a behavioural economist. I dug up a couple of his studies and found his work to be very interesting. I was excited to learn that he had recently written a book - and I was not disappointed. He references some of his studies in the past to support his thoughts. This is not an academic book, but it was very entertaining, and gave me a couple of insights into other areas. I think he'd be proud that his book helped me to release some o I first learned of Bargh when one of his experiments was used by a behavioural economist. I dug up a couple of his studies and found his work to be very interesting. I was excited to learn that he had recently written a book - and I was not disappointed. He references some of his studies in the past to support his thoughts. This is not an academic book, but it was very entertaining, and gave me a couple of insights into other areas. I think he'd be proud that his book helped me to release some of my unconscious mind to solve some problems.
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  • Andréa
    January 1, 1970
    Note: I accessed a digital review copy of this book through Edelweiss.
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