Videocracy
From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world.Whether your favorite YouTube video is a cat on a Roomba, “Gangnam Style,” the “Bed Intruder” song, an ASAPscience explainer, Rebecca Black's “Friday,” or the “Evolution of Dance,” Kevin Allocca's Videocracy reveals how these beloved videos and famous trends--and many more--came to be and why they mean more than you might think.YouTube is the biggest pool of cultural data since the beginning of recorded communication, with four hundred hours of video uploaded every minute. (It would take you more than sixty-five years just to watch to watch the vlogs, music videos, tutorials, and other content posted in a single day!) This activity reflects who we are, in all our glory and ignominy. As Allocca says, if aliens wanted to understand our planet, he'd give them Google. If they wanted to understand us, he'd give them YouTube.In Videocracy, Allocca lays bare what YouTube videos say about our society and how our actions online--watching, sharing, commenting on, and remixing the people and clips that captivate us--are changing the face of entertainment, advertising, politics, and more. Via YouTube, we are fueling social movements, enforcing human rights, and redefining art--a lot more than you'd expect from a bunch of viral clips.

Videocracy Details

TitleVideocracy
Author
LanguageEnglish
ReleaseJan 23rd, 2018
PublisherBloomsbury USA
ISBN-139781632866745
Rating
GenreNonfiction, Environment, Nature

Videocracy Review

  • Stephen Yoder
    January 1, 1970
    At the outset this book was solid, but didn't really stand out for me. But as the chapters progressed and Mr Allocca delved further into the ways by which the videos on YouTube, of all things, are a window into our own psychology, into who we are, the book got stronger for me. The sections about the need to think thru whether or not something should be posted to begin with was quite moving--sure, you are witnessing a bullying incident and want to embarrass the bully, but will you be victimizing At the outset this book was solid, but didn't really stand out for me. But as the chapters progressed and Mr Allocca delved further into the ways by which the videos on YouTube, of all things, are a window into our own psychology, into who we are, the book got stronger for me. The sections about the need to think thru whether or not something should be posted to begin with was quite moving--sure, you are witnessing a bullying incident and want to embarrass the bully, but will you be victimizing the victim with repeated views? The incredible power of interconnectivity between artists and their fans seems like an echo of Parag Khanna's Connectography which I read earlier this year.As I mentioned in my update earlier, this was my first ARC for which my six year old son (addicted to Minecraft videos) showed a fair amount of interest. Talk about a niche culture (but a rather massive niche, no doubt).BRB--going to watch Rebecca Black's Friday again. No, wait, I think I'll watch some ASMR videos. I'm feeling kinda stressed.I'm grateful for the ARC I rec'd in exchange for this review.
    more
  • Nicole Jarvis
    January 1, 1970
    This book is such a delight. I loved learning the fun stories behind all of my favorite YouTube videos-- and having an excuse to rewatch!Disclaimer- I work for the publisher, but this is my honest opinion.
  • Lindsey
    January 1, 1970
    Review to come.
  • Steena Carey
    January 1, 1970
    ((This review is of an ARC copy I got from the publisher in a Goodreads giveaway)) I don't read a lot of non-fiction. This book has made me reconsider this choice. Honestly, I would recommend pretty much anyone who grew up around the same time as YouTube reads this. It honestly felt like a catalogue of the greatest moments in pop-culture in my childhood. I must admit, I was one of the teenage girls spam-viewing Girlfriend in 2008. It was exciting to get to look back on how much the platform has ((This review is of an ARC copy I got from the publisher in a Goodreads giveaway)) I don't read a lot of non-fiction. This book has made me reconsider this choice. Honestly, I would recommend pretty much anyone who grew up around the same time as YouTube reads this. It honestly felt like a catalogue of the greatest moments in pop-culture in my childhood. I must admit, I was one of the teenage girls spam-viewing Girlfriend in 2008. It was exciting to get to look back on how much the platform has grown, but even more exciting to realize the main point the author seems to make: that we are the source and the directors of that growth. The book is laid out in an easy to follow format. It covers quite a few of the endless genres available on YouTube today (and in the past), from ASMR to the viral video. This is not merely the story of YouTube's biggest hits; it is an anthropological study of how a society and an internet platform co-created each other. While some of the info in this book may be familiar to those of us that have grown up on the internet, when the history of YouTube is laid out in front of you like this, it becomes nothing short of awe-inspiring and, honestly, a little moving. This is the story of a global culture, and the fact that anything could be truly global in today's world makes me a little bit hopeful for the future.
    more
  • Meredith Grimm
    January 1, 1970
    I’m actually surprised at how much I loved this book. When I got an email asking if I’d like an ARC, I figured what the hell. But this may be one of my favorite reads this year. The exploration of why certain things fo viral, how social media affects the way we think and act as a culture, the minds behind some of the most well known YouTubers and videos is fascinating to read about! And the language makes it feel like you’re just having a conversation about it. My favorite part is Chapter 9: Scr I’m actually surprised at how much I loved this book. When I got an email asking if I’d like an ARC, I figured what the hell. But this may be one of my favorite reads this year. The exploration of why certain things fo viral, how social media affects the way we think and act as a culture, the minds behind some of the most well known YouTubers and videos is fascinating to read about! And the language makes it feel like you’re just having a conversation about it. My favorite part is Chapter 9: Scratching the itch, because it talks about something very important to me, and that is the ASMR community on YouTube. I even had an Instagram just for making my own ASMR clips at one point. When he was talking about Maria aka GentleWhispering, I about jumped out of my seat. She’s the face of the ASMR community, and was the first of the ASMRtists to hit 1M subscribers! I could gush about that for days, but I highly recommend this book if you are someone who watches or creates YouTube content. It comes out in January 2018 so keep an eye out! Or grab a preorder! Just get this book! Thank you so much to @bloomsburypublishing for giving me this ARC!
    more
  • Shae McDaniel
    January 1, 1970
    Pop culture + nostalgia + sociology = Y E S
  • Paula
    January 1, 1970
    Thanks to Goodreads and Bloomsbury Publishing for a free copy of this book.Videocracy: How YouTube is changing the world with double rainbows, singing foxes, and other curious trends is a very relevant, entertaining exploration of YouTube culture and trends. I particularly enjoyed the chapters on music (Some Music That I Used To Know) and politics (The World Is Watching), though I found the whole book interesting. The best part was that I could look up any of the videos that Allocca was talking Thanks to Goodreads and Bloomsbury Publishing for a free copy of this book.Videocracy: How YouTube is changing the world with double rainbows, singing foxes, and other curious trends is a very relevant, entertaining exploration of YouTube culture and trends. I particularly enjoyed the chapters on music (Some Music That I Used To Know) and politics (The World Is Watching), though I found the whole book interesting. The best part was that I could look up any of the videos that Allocca was talking about and watch them as I was reading about them. It was fun to rewatch ones that I had already seen and interesting to watch others for the first time. I’m now hooked on the REACT series of videos.
    more
  • Tesha Ham
    January 1, 1970
    Disclaimer: I received a free ARC in exchange for my review; however all thoughts and opinions are solely my own.I think this book is a wonderful insight into one of the largest platforms on the internet. It is the age of viral videos and being a vlogger and blogger and having a book like this shows such in an in-depth view of these things.
    more
  • Alexis
    January 1, 1970
    If you ever wondered what it would be like to work for youTube, look no further. This book offers a history, and behind the scenes look at how youTube functions, stores videos, and handles the next viral sensation. Many of the side notes are very funny, and reminded me of internet history I'd forgotten about completely. I'd forgotten about lonelygirl15, and was glad to see that employees of youTube felt bad that Rebecca Black was bullied, and that she's become something more in control of her co If you ever wondered what it would be like to work for youTube, look no further. This book offers a history, and behind the scenes look at how youTube functions, stores videos, and handles the next viral sensation. Many of the side notes are very funny, and reminded me of internet history I'd forgotten about completely. I'd forgotten about lonelygirl15, and was glad to see that employees of youTube felt bad that Rebecca Black was bullied, and that she's become something more in control of her content now. There is not room enough for all of youtube to be covered in this book, but what is sampled gives a good picture of how the internet may look in the future, as more individuals find an audience for their voice.
    more
Write a review