The Right-brain Business Plan
Turn Passionate Ideas into Profitable Enterprises Do you dream of making a living doing what you love but find the process of creating a viable business plan like trying to fit a square peg into a round hole? Jennifer Lee knows what it’s like to make the entrepreneurial leap — and how to do it successfully. The key is using, rather than stifling, imagination and intuition. Lee’s illustrated, colorful worksheets and step-by-step instructions are playful yet practical, transforming drudgery into joy. They’ll enable you to define your vision and nail down plans for funding, marketing, networking, and long-term strategy. Discover how to: * Develop a financial plan with fun and flair * Select your circle of support to get the work done * Clarify your business values and goals * Paint a picture of your business landscape * Understand your competition and what makes you stand out from the crowd * Identify your perfect customers and create a marketing plan to reach them * Map out concrete action steps to bring your Right-Brain Business Plan to life

The Right-brain Business Plan Details

TitleThe Right-brain Business Plan
Author
LanguageEnglish
ReleaseFeb 19th, 2011
PublisherNew World Library
ISBN-139781577319443
Rating
GenreBusiness, Nonfiction, Art, Entrepreneurship

The Right-brain Business Plan Review

  • Gabriela
    January 1, 1970
    The Right Brain Business Plan, is a different type of business book, at least in the way it is presented. In place of complex numbers and numerous words, the book uses a visual approach to demonstrate various business concepts. The book is full of sticky notes illustrations, colors, pictures and boxes that help the creative or visually oriented entrepreneur get started with their business plan.The book offers insights into how to map out a financial plan without becoming intimidated by the numbe The Right Brain Business Plan, is a different type of business book, at least in the way it is presented. In place of complex numbers and numerous words, the book uses a visual approach to demonstrate various business concepts. The book is full of sticky notes illustrations, colors, pictures and boxes that help the creative or visually oriented entrepreneur get started with their business plan.The book offers insights into how to map out a financial plan without becoming intimidated by the numbers. It also offers practical advice on identifying the right people to work with, finding the right customers and effectively marketing to them, painting your business strategies, drawing out goals and mapping steps to take. Through a series of color-filled assignments, readers are taken through the steps of launching and managing a successful business.I will admit that this book is not for everyone. Nevertheless, it does a good job of showing entrepreneurs the importance of a business plan and that it does not all have to be drudgery. Overall, this is a fun read for those looking for a different approach to traditional business plan writing. However, the book could use additional tangible explanations on how to execute the pictures and boxes in the real world.
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  • Meryl
    January 1, 1970
    This book really worked for me. It wasn't fluffy, which I hate. The advice was solid and logical, and talked not just about developing a business, but how your ethics and values should work with and strengthen your plan. Good for right-brainers and those people straddling the divide. Highly recommended.
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  • Miranda
    January 1, 1970
    If you have a creative business — or you’re thinking about starting one — this book and e-course will uncover new possibilities and inspiration that you never thought possible. An empowering must-read. (The e-course is fabulous too.)
  • Tami
    January 1, 1970
    It’s important to have a plan. You need to be very clear about your business: what you stand for, what you want to accomplish, and what you bring to the table. In this way, you can focus your energies wisely to help achieve your version of success. Everyone who owns a business realize that they need to create a business plan. They understand the importance and agree that having a plan is probably a good thing. Doing so can be extremely intimidating. The Right-Brain Business Plan is the business It’s important to have a plan. You need to be very clear about your business: what you stand for, what you want to accomplish, and what you bring to the table. In this way, you can focus your energies wisely to help achieve your version of success. Everyone who owns a business realize that they need to create a business plan. They understand the importance and agree that having a plan is probably a good thing. Doing so can be extremely intimidating. The Right-Brain Business Plan is the business plan for those who think visually. Instead of writing down a formalized plan, these individuals are encouraged to illustrate their vision in other more visual ways. In seeing their plan, they can then tweak the results until they have a viable vision for their work. The result is a formal business plan given a different media. For people who find a traditional business plan intimidating, this might just be a useful alternative. In particular, artists or other visual thinkers will be able to use their talents to clarify their vision. I personally tend to think in words, so I actually enjoyed creating a more traditional business plan and found this creative approach more challenging.
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  • Evelyn
    January 1, 1970
    Rare book that helps out the people (like me) who havetrouble understanding all the mumbo jumbo of otherBusiness Plan books.It translates the technical parts into fun, activeinvolvement in Business Plan development!
  • Pam Torres
    January 1, 1970
    This really helped me get my business plan well on it's way. I know I will be referring to it throughout this next year often. Great ideas and inspiration! What does success as a writer look like to me. The most important planning I've done.
  • Tracy Bowens
    January 1, 1970
    There was a time when Jennifer Lee thought that creativity and business mixed as well as oil and water. Then she succumbed to the entrepreneur bug. That’s when she realized that business and creativity do go hand in hand. In fact, they have to if one wants their idea to surpass hobby level. The Right-Brain Business Plan shares the process created during the journey that allowed Ms. Lee to reconcile the two entities.“In this book, you get to make better business buddies with your artistic, vision There was a time when Jennifer Lee thought that creativity and business mixed as well as oil and water. Then she succumbed to the entrepreneur bug. That’s when she realized that business and creativity do go hand in hand. In fact, they have to if one wants their idea to surpass hobby level. The Right-Brain Business Plan shares the process created during the journey that allowed Ms. Lee to reconcile the two entities.“In this book, you get to make better business buddies with your artistic, visionary right brain. You’re invited to fully embrace your creative nature in the realm of business.”In the end, readers produce what Lee calls a Right-Brain Business Plan -- “a visual, creative, and fun road map for your business success” that can be “translated into a more formal plan, if needed.”The book is divided into nine chapters plus an introduction.The introduction covers why one needs a business plan, what kind of thinker will benefit from the book, the difference between right-brain and left-brain thinking and drives home the problem with left-brain thinking when trying to develop a vision.“The challenge is when left-brain thinking comes in too early in the vision and planning process and kills the party with its questioning, judgement, and need for every single piece of the puzzle to make absolute sense before taking the first step.”Readers also receive validation through a Right-Brain Entrepreneur Badge of Honor affirming their brilliance and talent and the value of creative work.The author also shares her own success story.The first chapter lays out the book’s agenda. It describes the tools readers are going to encounter along the way: Right-Brain Reflections, Illustrated Play Sheets, Exercises, Right-Brain Boosters and Left-Brain Chill Pills, Success Stories, and Left-Brain Checklists.Then readers learn what a Right-Brain Business plan is, how it maps against a business plan for “the suits” and which chapters cover: business vision and values (Chapter 2), business landscape (Chapter 3), getting the word out ( Chapter 4), managing the money (Chapter 5), corralling creative cohorts (Chapter 6), turning the plan into action (Chapter 7), the policies, processes and procedures that will allow you to get the work done (Chapter 8), and keeping the plan alive (Chapter 9).The Right-Brain Business Plan operates on several levels -- visualization, handling your inner critic, and feeding your creativity though play. Lee uses these elements to help people who never imagined tackling the business side of their entrepreneur endeavors do just that. She succeeds in creating a resource for anyone “bored by business planning...[who] finds the process daunting...[who] is too busy doing what they love to bother with complex spreadsheets or lengthy templates.” This book provides “an enjoyable, accessible, and visual approach to clarifying the big picture for your business and to developing a plan of action that will help you get the job done.”What is the downside? The book works on the big picture level. Lee herself states the right-brain visual business plan is not what you want to use if you are asking for a bank loan, applying for a grant, or trying to attract investors or partners. To do that, you’ll need the full blown left-brain business plan. As long as you realize this, The Right-Brain Business Plan will not disappoint you.
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  • Dina Begum
    January 1, 1970
    Buku yang benar-benar menarik. Pemaparan Jennifer mirip dengan yang kulakukan selama malang-melintang di dunia kewirausahaan. Yang belum kulakukan adalah membuat rencana bisnis. Kurasa suatu hari aku akan 'mencuri' bocoran-bocoran rahasia keberhasilan Jennifer ini. ;)Yang paling berkesan:Menjadi wirausaha kreatif itu membutuhkan nyali, perlu tulang punggung, jiwa dan raga. Anda terus-menerus bergerak, menghadapi tantangan, dan meraih peluang, jadi sangat penting meluangkan waktu untuk merayakan Buku yang benar-benar menarik. Pemaparan Jennifer mirip dengan yang kulakukan selama malang-melintang di dunia kewirausahaan. Yang belum kulakukan adalah membuat rencana bisnis. Kurasa suatu hari aku akan 'mencuri' bocoran-bocoran rahasia keberhasilan Jennifer ini. ;)Yang paling berkesan:Menjadi wirausaha kreatif itu membutuhkan nyali, perlu tulang punggung, jiwa dan raga. Anda terus-menerus bergerak, menghadapi tantangan, dan meraih peluang, jadi sangat penting meluangkan waktu untuk merayakan di mana pun Anda berada dalam perjalanan kewirausahaan. Bahkan merayakan langkah mundur, kegagalan, dan kekecewaan juga bisa berharga. Walaupun rasanya mungkin tidak terlalu menyenangkan, pengalaman buruk merupakan pembelajaran yang tak ternilai harganya, dan itu layak dihormati. (p. 198) karena cocok dengan pengalamanku: http://dinabegum.wordpress.com/2011/1...
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  • Claire
    January 1, 1970
    If I enjoyed making collages, I probably would've gotten more out of this book. However, there is plenty of good business info presented in non-threatening, friendly language.I kept thinking of Havi Brooks and her site, The Fluent Self, where she's been modelling this business approach for years.If spreadsheets give you hives (I kind of dig creating a good spreadsheet) and you're building a business, I'd recommend this book.If you're well aware that right and left brain behavior aren't so easily If I enjoyed making collages, I probably would've gotten more out of this book. However, there is plenty of good business info presented in non-threatening, friendly language.I kept thinking of Havi Brooks and her site, The Fluent Self, where she's been modelling this business approach for years.If spreadsheets give you hives (I kind of dig creating a good spreadsheet) and you're building a business, I'd recommend this book.If you're well aware that right and left brain behavior aren't so easily divided into creative vs. analytical and can't get over its vernacular usage, and you have a hatred of glue sticks, maybe read something else.
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  • Rosa Sophia
    January 1, 1970
    A wonderful book for people who want to engage their creative side and make business more fun. Highly recommended.
  • Jennyann
    January 1, 1970
    If your an Artist, Writer, Creative Right Brainer. This business plan resource is for you, it's amazing and fun, and you get to know your business 100%.
  • Annie Smidt
    January 1, 1970
    This book walks you through all the thinking behind a business plan but has you work through the issues and the planning by making collages, filling out whimsical "play sheets" (the opposite of "work sheets") and generally turning all the analytical stuff on it's head in favor of a more intuitive, exploratory approach. At the end, Jenn offers you some guidance in going from your artistic masterpiece to a written, standard business plan if you need to go that extra step — but that's not necessari This book walks you through all the thinking behind a business plan but has you work through the issues and the planning by making collages, filling out whimsical "play sheets" (the opposite of "work sheets") and generally turning all the analytical stuff on it's head in favor of a more intuitive, exploratory approach. At the end, Jenn offers you some guidance in going from your artistic masterpiece to a written, standard business plan if you need to go that extra step — but that's not necessarily the given endpoint for going through the exercises in this book. You may just end up with a handmade book full of ideas and visions for where to take your business and the inspiration to move forward with it. It's geared, primarily at microbiz and solopreneur type concerns. Coaches, bloggers, Etsy folks and the like. But that's not to say it can't be used for more complex businesses. Mine is one — and though I approached many of the exercises with a bad attitude (oh, I already know that! or that's too simplistic for me!) I have to say I got something out of every single one of them. It's the forced uncritical brainstorming time, focused on a topic. You can't help but get something out of it. (BTW. I worked through this book along side Jennifer Lee's online course of the same name... definitely helped me keep going). I know how to write a "real" business plan. I'm not one of those creatives who's scared of numbers (though I used to be, as a youth). I actually find it perversely entertaining to fidget with spreadsheets and try to divine the logic of left-brain things — though it certainly isn't my natural aptitude compared to wacky, messy, artsy-fartsy stuff. Nonetheless, I gained a ton of valuable insight making my collages and funny little paintings about client personas and "moola" projections. It was a different way of looking at the same old all-consuming problems, and opened the doors to exploring things more playfully. I have to admit, I really enjoyed getting back to my drafting table with my gluestick and my ink and brushes. It really made me quite happy — so I learned something about myself there, no matter what else came of it.
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  • Eleanor
    January 1, 1970
    The scrapbooky, 1990's cottage furniture type design really turned me off from this book. Granted, I'm reading it from the perspective of a newly minted MPA student, so terms like "budget" and "money" and "goals" don't scare me. I can see how if you really are terrified of anything to do with business and somehow calling money "moola" makes it easier to deal with, then this book is for you. The author does give very good advice and presents concepts, like "S.M.A.R.T. goals" (for Specific, Measur The scrapbooky, 1990's cottage furniture type design really turned me off from this book. Granted, I'm reading it from the perspective of a newly minted MPA student, so terms like "budget" and "money" and "goals" don't scare me. I can see how if you really are terrified of anything to do with business and somehow calling money "moola" makes it easier to deal with, then this book is for you. The author does give very good advice and presents concepts, like "S.M.A.R.T. goals" (for Specific, Measurable, Achievable, Resonant, Time-bound) which are helpful in negotiating the world of, gasp, business. I think it's important to realize that business plans are living, breathing documents and can be created in a way that is engaging and fun for the person making them and that visual planning and envisioning success in different ways is important. Those lessons are the key ones in this book. However, I think it's just too cutesy in design and tone to have much of a lasting impact and feels dated even though it was just released.
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  • Elaine
    January 1, 1970
    Loved this book! Why? I am not an artist - and I am creative and so are you. This taps into the right side of my brain that in the corporate world didn't get much attention.No, I'm not afraid of numbers - having worked 10 years with engineers and another 10 years with accountants as a pension administrator - I know numbers.I loved it because all the other business plan books I found bored me to death. Getting to the numbers for me was the easy part. Discovering what my passion was and what inspi Loved this book! Why? I am not an artist - and I am creative and so are you. This taps into the right side of my brain that in the corporate world didn't get much attention.No, I'm not afraid of numbers - having worked 10 years with engineers and another 10 years with accountants as a pension administrator - I know numbers.I loved it because all the other business plan books I found bored me to death. Getting to the numbers for me was the easy part. Discovering what my passion was and what inspired my energy was the gift of this book. Additionally, I have become part of the RBBP community. This is a community that affirms and encourages each other. They do not live in fear or stuck in scarcity thinking of the corporate world. Good things happen if you decide to open space for other ways of thinking and being in the world.
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  • Kym
    January 1, 1970
    I am a definitely a left-brainer, but when it comes to business plans, I am just clueless. This book made writing a business plan very accessible to me. The business terms were defined in real-world language. The author uses playful, colorful and visual ways to assemble a business plan, starting with the big picture and then drilling down into the parts. It is a great way to look at creating a business based on values and passions. I have never worked in business and am starting one in my retire I am a definitely a left-brainer, but when it comes to business plans, I am just clueless. This book made writing a business plan very accessible to me. The business terms were defined in real-world language. The author uses playful, colorful and visual ways to assemble a business plan, starting with the big picture and then drilling down into the parts. It is a great way to look at creating a business based on values and passions. I have never worked in business and am starting one in my retirement. As a perfectionist, I felt I needed a plan and other business people kept talking about them. I now see the value of a business plan.The examples given are lovely collage and artsy sticky-note affairs. My business plan is a total left-brain-written-in-a-book with no frills situation. I understand every part of it and it is perfect for me.
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  • Quinn
    January 1, 1970
    Whether you own your business or are planning on building one, you'll need a map of where you are going. Traditional business plans are often dry and incomprehensible to creative entrepreneurs. But you do need a business plan, if for nothing more than to explain to others exactly what you do. You need it for yourself, too, to separate the urgent from the important, a task which can easily blur priorities. In nine chapters, Jennifer Lee guides you to creating a business plan that you can understa Whether you own your business or are planning on building one, you'll need a map of where you are going. Traditional business plans are often dry and incomprehensible to creative entrepreneurs. But you do need a business plan, if for nothing more than to explain to others exactly what you do. You need it for yourself, too, to separate the urgent from the important, a task which can easily blur priorities. In nine chapters, Jennifer Lee guides you to creating a business plan that you can understand, follow, and change as your business grows. There are illustrations and workbook-like exercises that will help you with a financial-, marketing- and Research and Development plan. A flexible guide that you can tailor to your own needs.
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  • María L.A.
    January 1, 1970
    ¡Me encanta este libro! Lo he leído un par de veces, lo tengo subrayado y anotado y no me canso de acudir a él cuando necesito un "empujón creativo" en mi día a día. Si estás preparando un plan de negocio con la idea de conseguir un crédito en el banco quizá no sea tu mejor opción - me temo que a los empleados de banca les gustan más el Excel que los collages coloridos - pero si necesitas una primera aproximación amable y juguetona a lo que es preparar una estrategia para tu empresa, negocio o p ¡Me encanta este libro! Lo he leído un par de veces, lo tengo subrayado y anotado y no me canso de acudir a él cuando necesito un "empujón creativo" en mi día a día. Si estás preparando un plan de negocio con la idea de conseguir un crédito en el banco quizá no sea tu mejor opción - me temo que a los empleados de banca les gustan más el Excel que los collages coloridos - pero si necesitas una primera aproximación amable y juguetona a lo que es preparar una estrategia para tu empresa, negocio o proyecto, este es tu libro y si te pones a ello, acabarás con una idea bastante fidedigna de lo que tienes y lo que te falta para sacarlo adelante. Creatividad, negocio y dinero pueden ir de la mano y TRBBP te enseña cómo conseguirlo.
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  • M. Jane Colette
    January 1, 1970
    I first read this book more than a year ago--almost two--when I was getting ready for my first book launch. I alternated between loving it and hating it--and my interest/ability in reading it petered out after the first couple of chapters.I'm back in it / at it again--in a much more receptive frame of mind--and recognizing that while the book provides me with IDEAS, I actually have to do the WORK--and not just the visioning / planning exercises but the EXECUTION, and I am, on the balance, loving I first read this book more than a year ago--almost two--when I was getting ready for my first book launch. I alternated between loving it and hating it--and my interest/ability in reading it petered out after the first couple of chapters.I'm back in it / at it again--in a much more receptive frame of mind--and recognizing that while the book provides me with IDEAS, I actually have to do the WORK--and not just the visioning / planning exercises but the EXECUTION, and I am, on the balance, loving it more than hating it.(The hating comes from being pushed outside of my comfort zone, btw.)It is a visually beautiful book, btw. I really enjoy that, and Lee's overall approach.
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  • Justiss
    January 1, 1970
    This book is for creative individuals who need help in creating a plan for themselves as business owners or entrepreneurs. I thought it would have more images, I was thinking it was going to be a Sabrina Ward Harrison style book with a creative business plan style. But I actually feel that it is more left brained with a little bit of right brained pulled in for measure.As far as it being a good business book, I think it is as good as any other business book out there. But it didn't blow my mind. This book is for creative individuals who need help in creating a plan for themselves as business owners or entrepreneurs. I thought it would have more images, I was thinking it was going to be a Sabrina Ward Harrison style book with a creative business plan style. But I actually feel that it is more left brained with a little bit of right brained pulled in for measure.As far as it being a good business book, I think it is as good as any other business book out there. But it didn't blow my mind. I am working on my own version, but may have to reread this book in order to really comprehend it's intent!The author has workshops too, this might be better for me as a right-brainer.
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  • Teri Temme
    January 1, 1970
    Watched the CreativeLive workshop using this book and it was awesome. Requested it from the library and was eager to re-live the experience. It did not disappoint. Graphically stimulating text and the exercises are actually fun. But then, who doesn't like to collage? It's amazing what can come through. I took a magazine I don't normally read and came away with amazing insights. If you have never tried it I highly recommend it. If you are stuck it works! I will be buying this book to reference in Watched the CreativeLive workshop using this book and it was awesome. Requested it from the library and was eager to re-live the experience. It did not disappoint. Graphically stimulating text and the exercises are actually fun. But then, who doesn't like to collage? It's amazing what can come through. I took a magazine I don't normally read and came away with amazing insights. If you have never tried it I highly recommend it. If you are stuck it works! I will be buying this book to reference in the future.
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  • Jane Elizabeth
    January 1, 1970
    While I suspect this book could be very useful for a lot of people, I just really couldn't get past the apparently foundational idea that because I am a visual, creative person, I would therefore be afraid of spreadsheets. And I don't want to express my business plan as a collage.I picked this up because she's doing a free workshop on creativelive.com this January; if this sounds a nifty approach to you, it's probably worth watching.
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  • Rebecca Waring-Crane
    January 1, 1970
    Better than half way through the book realized that even this Right-Brain approach to business isn't for me. I love the concept and Lee writes with passion, empathy and heaps of research. But I move in such a different style, one where I do not see an overarching purpose or focus for my work in the long run, but rather step into the light right in front of me and then wait. I may be back to this title later.
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  • Nevada McPherson
    January 1, 1970
    A great book that made me see the possibilities of starting a creative business in a whole new (ie very REAL) way. Ms. Lee really understands how to inspire and encourage creative (right brain) people and to demystify business concepts that creative folks often have a tendency to resist. I highly recommend it!
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  • Sandra
    January 1, 1970
    For anyone starting, in the process of, or burnt out on writing business plans I highly recommend this book.Although it is useless for writing an official business plan, it does provide tips, ideas for using your right-brain creativity and imagination to create a visual map for inspiration.Filled with tables, photos, samples, checklists and exercises, this book will energize your work.
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  • Katie
    January 1, 1970
    Great book! I really enjoyed making a business plan a truly creative process. It is great for business person with an artsy/crafty side and wants to bring that into the business! Definitely recommend!
  • Pewterbreath
    January 1, 1970
    I think this book over-promises a little bit. While it brings in some business concepts in a way that is more approachable, I don't think following this book will get you to that business place. It's also based a lot on making dream collages and things like that, just not my bag.
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  • Lauren
    January 1, 1970
    Lots of good information but slightly patronizing in tone. Some of the advice just sounds so silly and childish. If you're afraid of the words money and budget you probably shouldn't start a business.
  • H. Gerald Grinter
    January 1, 1970
    This book rocks! Especially, for creatives who get lost in the process of trying to make their business work. The truth is, most of us who consider writing a business plan should read this book because is takes you off the traditional path of what you think a business plan should look like.
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  • Rebecca
    January 1, 1970
    A good jumping off point for those of us who freeze up when hearing words like; business plan, profits vs losses, marketing. Though I am not a big one for dream boards and the like I did find a good amount of usable information.
  • Amy Denim
    January 1, 1970
    The only book I found on creating a business plan for non-traditional business, like say, writing. Really useful to help come up with a legitimate business plan when you aren't looking for an SBA loan or opening up shop. Loved it.
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